What is the advantage of social media

Social media is a relatively cheap form of marketing, which businesses use to attract new customers, build customer loyalty and gain customer feedback. A business can set an ad campaign dependent on their goal. For example if a business would like to increase their sales, it can target potential customers using 'location.' This would be useful for a local hairdresser or plumber with an objective of increasing sales and awareness. Moreover, a business can use social media to carry out market research. For example, on Facebook you can analyse your customers by looking at their demographic and likes. This can help a businesses to gain a better understanding of their target market and devise marketing campaigns accordingly, dependant on their objective.

Social media helps in communication, advertisement, and furthermore most businesses use social media in managing their business recruitment and selection process. Social media also is used for entertainment as well as a platform for Education and Learning. Social media also enables us to socialise, share our experiences in life, relate with one another and also establish new relationships while maintaining old relationship.