What are the dangers of poor customer service?

Hi Jazmin

There are a few dangers to providing poor customer service:

1. Dissatisfied customers are less likely to make a purchase or repeat a purchase
2. Poor customer service can lead to a company gaining a bad reputation either by word of mouth or customers and potential customers discussing them on social media

Both of these can lead to a business having fewer customers which will negatively impact their sales revenue

When a business provides bad customer service it is likely to impact the brands reputation and in turn brand image

Poor customer service will generally leads to dissatisfaction in customer which can possible leads to a worsen reputation that can spread from mouth to mouth. In the longrun it will leads to a fall in revenue due to lack of customer as they tend to switch to rivalry company with better reputation.

bad reviews which could lead to a poor reputation, meaning a lack of customers, causing a drop in sales revenue.