Business Studies



Business Operations


What is the advantage of websites and e-commerce?

1 year ago


17 Replies




Enos Upton

17 Answers

Ryan A Profile Picture
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Many advantages of websites and e-commerce such as, selling to more locations from local, regional, national and international. E-Commerce stores are more cost effective than physical stores, profit margins can be much greater, products/services can be found easier by customers, more payment options can be made available for customers. Also, not restricted to times of operation, can be a 24hr business, e-commerce stores can sell niche products and satisfy particular needs and demands of customers.

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Mohan Nandi

You can reach a wider audience and make more sales.

Ali Golds

Being online is equivalent to having a shop open 24 hours - worldwide. Additionally, if your website is set up to take payments and print out despatch and packing slips, it also cuts down on staff costs.

Awe Taiwo Kayode

I think without any sense of prevarication, the advantage of website and e-commerce is to help prospective and potential buyers to able to access products /services within the comfort of their homes. It also helps business organization to cover a wide range of sales within the limited time, thus, reducing time wastage and helping to optimize sales.

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As society has changed many people are spending more time online than in the real world. Therefore this makes digital marketing the most popular and effective form of marketing for most businesses. Not only is it more cost effective than traditional marketing but SEO optimiser can be used to track the effectiveness of the Businesses website and that of its competitors. This data can be used by the business to improve its website and reach customers.

E-commerce reduces costs for a business and increases potential sales. This is because a business can set up online without a bricks and mortar store saving money on rent, rates and expenses such as electricity. These costs savings will mean the business can charge lower prices as they do not have as many costs to cover. Demand rises as price falls so this could bring in more sales revenue as well as revenue increasing from the business being able to sell to the whole world rather than passers by and local people who live in the area they are set up in.

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William Buchanan

It allows businesses not only to start up without large initial costs such as a store front or rental property, but for smaller businesses that are only in a rental property or struggle to reach larger audiences, we can use websites and the internet to gain customers from a larger range of areas and gain traction when footfall in a local area is lackluster.

Suha Rahman

The advantages of using e-commerce and websites include that it provides business with a wider reach of customer base allowing them to be more accessible especially with people now preferring to shop online as it is easier and efficient for instance from Amazon which has become globalised and renowned brand

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Historically a business would be open from 9am to 5pm and then close. Often they were shut on a Sunday too. Since the introduction of the internet, it has been possible for a business to use a website so as to be available to their customers 24 hours a day. It's also a highly cost effective option, which increases the reach of a business, often opening up international opportunities. In summary, websites and e-commerce allow a company to increase their revenue, their market share and their profit.

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The main advantage of we sites and e-commerce is that the business doesnt have as much costs since they don't have to pay for a physical store. In addition, customers can still access the store via online, there is the same sales revenue. Therefore, there is more profit for the business

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Ali Sarosh Malik

Websites and e-commerce offer several significant advantages in today's digital age:

  1. Global Reach: Websites and e-commerce platforms extend a business's reach far beyond local boundaries, enabling access to a global market. This expanded reach allows businesses to tap into new customer segments and markets, irrespective of geographical constraints.
  2. Cost-Effective: Establishing and maintaining a website or e-commerce platform is generally less expensive than running a physical storefront. This cost efficiency extends to marketing, customer service, and inventory management, allowing businesses, especially small and medium-sized enterprises, to compete with larger companies.
  3. Convenience and Accessibility: For customers, the convenience of shopping online is unparalleled. They can browse and purchase products or services 24/7, from the comfort of their homes, without the limitations of store hours and location.
  4. Personalization and Customer Insights: E-commerce platforms enable businesses to track customer preferences and purchasing behaviors. This data can be used to personalize the shopping experience and tailor marketing efforts, leading to better customer satisfaction and increased sales.
  5. Scalability: Websites and e-commerce platforms are highly scalable. Businesses can easily expand their offerings, modify their marketing strategies, and grow their customer base without the need for significant physical expansions.
  6. Instant Feedback and Communication: Websites provide an efficient channel for customer feedback and communication. Customers can leave reviews, ask questions, and provide feedback easily, helping businesses to quickly address concerns and improve their offerings.
  7. Marketing and SEO Advantages: Online platforms open up a variety of digital marketing tools, such as social media marketing, email marketing, and search engine optimization (SEO). These tools can significantly increase a business's visibility and attract more traffic to the website.
  8. Reduced Transaction Time: E-commerce transactions are often quicker than traditional retail transactions, with instant payments and streamlined logistics. This efficiency enhances customer satisfaction and can lead to repeat business.


website provides a global platform to showcase business products and services,ahile E-commerce enables customers to buy and sell online. this expands the market and accessibility ,enhancing convinience and business opportunities.

Piotr Aroslaw Kalinowski

availability to offer 24 h/day globally and possibility to contact via email 24 h/day globally

Rachael Ganter

Websites and e-commerce offer several significant advantages for businesses, especially in today’s digital age. One of the primary benefits is the ability to reach a wider audience. Unlike a traditional brick-and-mortar store, which is limited by geographical location, a website allows a business to market and sell its products or services to customers around the globe, 24/7. This increased accessibility can significantly boost sales potential and brand visibility.

Another advantage is cost reduction. Running an e-commerce platform can be less expensive than operating a physical store because it often requires lower overhead costs. For instance, there’s no need to rent a physical space or pay for utilities in the same way, and you can manage inventory more efficiently with digital systems.

E-commerce also offers convenience to customers. They can browse products, compare prices, and make purchases from the comfort of their own homes at any time, without the constraints of store opening hours. This level of convenience can enhance customer satisfaction and loyalty.

Furthermore, websites and e-commerce platforms provide valuable data and insights into customer behaviour. Businesses can track which products are popular, how customers navigate their site, and what marketing strategies are most effective. This information can be used to tailor marketing efforts, improve product offerings, and enhance the overall customer experience.

Lastly, e-commerce enables businesses to provide personalised shopping experiences. Online platforms can use customer data to recommend products, offer personalised discounts, and communicate directly with customers through chat services or personalised emails. This can help build a stronger relationship with customers and improve sales.

In summary, the advantages of websites and e-commerce include a wider reach, cost reduction, customer convenience, valuable insights into customer behaviour, and the ability to offer personalised experiences, all of which can contribute to increased sales and customer loyalty.

Hope this helps :)


The advantage of websites and e-commerce are reduced overheads and one can be able to do business even after working hours

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Websites and e-commerce offer numerous advantages, including global reach, accessibility 24/7, lower operational costs compared to physical stores, the ability to target specific audiences, easy scalability, and the ability to collect and analyze customer data for personalized marketing and improved customer experiences.

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