Which one of the following is a method of primary market research?
Select one answer.
Which two of the following are customer needs?
Select two answers.
Which one of the following is a definition of a gap in the market?
Select one answer.
Table 1 shows the annual sales revenue of the four coffee shops in a small town.
Table 1
| Coffee shop | Annual sales revenue (£) |
|---|---|
| Bean & Brew | 84 000 |
| The Daily Grind | 126 000 |
| Cup Thirty | 147 000 |
| Mugs | 63 000 |
Using the information in Table 1, calculate Bean & Brew's share of the total sales revenue in the town.
You are advised to show your workings.
Answer ............ %
Read the following extract before answering the question.
Petal & Pot
Petal & Pot is a florist shop in Shrewsbury owned by Farah Okoye, a sole trader. The shop opened in 2019 and sells hand-tied bouquets, priced from £18, as well as houseplants and gifts. Farah employs one part-time assistant on Saturdays.
Farah wants to know more about the customers who visit her shop. In March she asked 250 customers to complete a short questionnaire. Each customer chose the one factor that mattered most to them when buying flowers. The results are shown in Table 1.
Farah is now thinking about offering a same-day delivery service to homes within five miles of the shop.
Table 1: factor chosen as most important by Petal & Pot customers
| Factor chosen as most important | Number of customers |
|---|---|
| Price | 95 |
| Quality | 70 |
| Convenience | 45 |
| Choice | 40 |
Using the information in Table 1, identify the factor that was chosen as most important by the fewest customers.
Using the information in Table 1, calculate the percentage of the 250 customers who chose quality as the most important factor.
You are advised to show your workings.
Answer ............ %
Which one of the following is a method of primary market research?
Select one answer.
Which two of the following are ways of segmenting a market?
Select two answers.
Table 1 shows the annual sales revenue of the four coffee shops in a small town.
| Business | Annual sales revenue (£) |
|---|---|
| Bean There | 60 000 |
| Café Mondo | 90 000 |
| The Daily Grind | 120 000 |
| Pour Over | 30 000 |
Using the information in Table 1, calculate the market share of Bean There.
You are advised to show your workings.
Answer: ............... %
Read the following extract before answering the questions.
Paws on Wheels
Paws on Wheels is a mobile dog-grooming business in Chesterfield, owned by Elena Hussain, a sole trader. Elena bought and fitted out a van in 2021 and now travels to customers' homes, charging £35 for a standard groom. She employs one part-time assistant on Saturdays.
Many of Elena's customers are elderly dog owners who find it difficult to travel to a salon, and owners of nervous dogs that become distressed in a busy grooming shop. Elena also grooms the dogs of families living in villages outside Chesterfield where there is no salon within six miles.
Before buying a second van, Elena asked 200 dog owners in the Chesterfield area which factor mattered most to them when choosing a dog groomer. Table 1 shows the results.
| Factor that matters most | Number of dog owners |
|---|---|
| Convenience of home visits | 86 |
| Price | 54 |
| Quality of grooming | 42 |
| Location of salon | 18 |
| Total | 200 |
Using the information in Table 1, identify the factor chosen by the fewest dog owners.
Using the information in Table 1, calculate the percentage of dog owners who chose convenience of home visits.
You are advised to show your workings.
Answer: ............... %
State one market segment that Paws on Wheels has targeted.
Figure 1 shows a market map for the four shoe shops in a town.
Figure 1
Which one of the following describes the gap in the market shown in Figure 1?
Select one answer.
Which two of the following are customer needs?
Select two answers.
Table 1 shows the monthly sales revenue of a small card shop before and after a competitor opened nearby.
Table 1
| Sales revenue (£) | |
|---|---|
| Month before competitor opened | 12 000 |
| Month after competitor opened | 9 600 |
Using the information in Table 1, calculate the percentage change in the sales revenue of the card shop.
You are advised to show your workings.
Answer: ............... %
