Question 1
9 marksAnswer all parts of this question. You do not need to refer to a particular business.
Which one of the following is an example of a business using digital communication with its stakeholders?
- A Computer-aided manufacture
- B Email newsletter sent to customers
- C Leaflets delivered to homes
- D Printed price list
Explain one way a business can use digital technology to communicate with its employees.
Bramfield Tools Ltd records how customers contact the business.
Table 1: Customer enquiries received by Bramfield Tools Ltd in May
| Method of contact | Number of enquiries |
|---|---|
| Webchat | 1 440 |
| 960 | |
| Telephone | 1 200 |
| Social media | 2 400 |
Using Table 1, calculate the percentage of enquiries in May that were received by webchat.
Show all workings.
State and explain two drawbacks to a business of using social media to communicate with its customers.