Question 1
12 marksText 2 — Harrowfield Juice Ltd
Harrowfield Juice Ltd is a private limited company that makes cold-pressed fruit juices. It sells its juices to 220 independent cafés across the north of England. The company is owned by its two directors, Dev Ranjit and Marcie Oduya, who each hold half of the shares.
The directors want to launch a new range of vegetable smoothies. New bottling equipment, recipe testing and a launch advertising campaign will cost £240 000 in total.
Harrowfield Juice Ltd has a £30 000 bank overdraft, which it has used almost in full for the last six months. The directors do not want to sell shares to new investors because they wish to keep control of the company.
Dev wants to pay for the new range out of retained profit. Marcie wants to use crowdfunding: supporters would be offered free boxes of the new smoothies in return for their money. The company has 14 000 followers on social media.
| Year | Retained profit |
|---|---|
| 2023 | £68 000 |
| 2024 | £92 000 |
| 2025 | £110 000 |
Table 1
State what is meant by retained profit.
Explain one reason, other than to fund the new range of smoothies, why Harrowfield Juice Ltd may need finance.
Using Table 1, calculate Harrowfield Juice Ltd's average annual retained profit from 2023 to 2025.
Answer: £ ______
Analyse one disadvantage to Harrowfield Juice Ltd of using retained profit to finance the new range of smoothies.
Analyse one advantage to Harrowfield Juice Ltd of using crowdfunding to finance the new range of smoothies.