Competing Internationally Flashcards

All 7 cards in this deck

What is e-commerce?

Buying and selling goods and services online.

Give two ways the internet helps a business compete internationally.

It allows 24/7 selling to customers worldwide without overseas premises, and makes global promotion cheap through social media.

How might a business change PRODUCT to compete internationally?

Adapt the product to local tastes, laws and culture, e.g. changing recipes or packaging language.

How might a business change PRICE to compete internationally?

Set prices to suit local income levels and competitors' prices in that country.

How might a business change PROMOTION to compete internationally?

Use local languages, media and cultural references, avoiding adverts that would offend in that country.

How might a business change PLACE to compete internationally?

Sell through local retailers or online rather than opening its own stores abroad.

True or false? A business can usually sell exactly the same marketing mix in every country.

False. The mix normally has to be adapted to local tastes, laws, incomes and culture.