Internal (Organic) Business Growth Flashcards

All 6 cards in this deck

What is internal (organic) growth?

Growth achieved by a business expanding its own operations, e.g. new products or new markets, without merging with or taking over another business.

Name two main methods of internal (organic) growth.

Developing new products (innovation, research and development) and entering new markets.

What is research and development (R&D) in a growing business?

Spending on researching and designing new or improved products before they are launched.

Give three ways a business can reach new markets as internal growth.

Changing the marketing mix, using technology (e.g. e-commerce) and expanding overseas.

How can opening more branches help a fast food business grow internally?

It gives people in other towns and cities the ability to try the product.

True or false? Internal growth is usually slower than external growth.

True. Building new products and markets takes time, whereas a takeover adds capacity instantly.