Answering 12-Mark Questions Flashcards

All 5 cards in this deck

What does the command word 'evaluate' require you to do?

Write an extended answer using knowledge of specification content to reach a supported conclusion about a business situation.

What are the steps to structure a 12-mark 'evaluate' answer?
e.g. Evaluate whether a clothing business should start selling abroad.

1. Develop arguments for: access to new customers and higher sales.
2. Develop arguments against: extra costs and risk of not knowing the market.
3. Conclude with a supported judgement: recommend one view and say why it outweighs the other.

True or false? A 12-mark 'evaluate' answer can reach the top level without a conclusion.

False. A supported conclusion is required.

What must the conclusion of an 'evaluate' answer do beyond summarising?

Give a justified judgement — say which argument is strongest and why, or what it depends on.

True or false? In a 12-mark 'evaluate' answer you should argue only the side you agree with.

False. You must weigh arguments on both sides before reaching a supported conclusion.