Place Flashcards

All 6 cards in this deck

Which element of the marketing mix relates to the distribution of a product to the consumer?

Place.

What is a retailer?

A business that sells goods to the final consumer, usually from a physical shop.

What is an e-tailer?

A business that sells its products to consumers online (e-commerce) and delivers them to the customer.

Give two advantages to a business of selling through e-commerce rather than a physical shop.

Lower costs because no shop premises are needed, and a national or global market that can be reached 24 hours a day.

Give two drawbacks to a business of selling only as an e-tailer.

Customers cannot see or touch the goods first, and unreliable deliveries or limited warehouse capacity can damage the brand.

True or false? Place means only the physical shop in which a product is sold.

False. Place is how the product is distributed to the consumer, including online selling and delivery.