Promotion Flashcards
All 9 cards in this deck
What is advertising as a method of promotion?
Paid-for communication, e.g. TV, radio, newspapers or online, used to inform and persuade customers to buy.
Give one reason why a business may use sponsorship to promote a product.
The product becomes associated with a particular event or personality, which enhances the brand so the business may charge a higher price.
What are product trials as a method of promotion?
Letting customers sample or test a product free or cheaply so they try it and then buy it, often used when launching a new product.
What are special offers as a method of promotion?
Short-term incentives such as discounts, BOGOF or money-off coupons used to boost sales quickly.
Give two ways branding adds value for a business.
Customers identify with the brand and become loyal, repeat purchasing, and they are more willing to pay a higher price.
What is targeted advertising online?
Using data on customers' searches and browsing to show adverts only to the people most likely to buy the product.
What is viral advertising via social media?
Content that users share rapidly with each other, spreading awareness of the product widely at little or no extra cost to the business.
What is an e-newsletter and why do businesses use one?
A regular email sent to customers with news and offers; it is low cost and encourages repeat purchases.
True or false? Branding is only worthwhile for large businesses.
False. A small business can also use branding to add value, creating loyalty and allowing higher prices.