ICT & Customer Service Flashcards

All 6 cards in this deck

What is e-commerce?

Any transaction that takes place through the internet.
It lets customers buy at any time of day or night.

What is a live chat facility on a business website?

A function that lets customers communicate with a sales or customer service representative in real time.

Give three customer service features a business can provide on its website.

Product/service information and FAQs; a store locator with opening times and contact details; live chat for instant answers (also customer accounts storing details and special offers).

Give two ways social media has allowed customer service to develop.

Customers can contact the business quickly and easily; the business can build relationships with customers and respond publicly to comments.

True or false? A business can ignore a negative comment on social media because only the customer who posted it can see it.

False. Negative reviews are visible to everyone and can damage the business's reputation if they are not managed.

True or false? Improving customer service costs a business money, so the benefits must be weighed against the cost.

True. Things like staff training, helplines and staffing a live chat all add costs, which may not be worthwhile if customers do not value them.