Place Flashcards

All 6 cards in this deck

What does 'place' mean in the marketing mix?

How and where the product is distributed so it reaches the customer.

What is a channel of distribution?

The route a product takes from the producer to the final consumer.

What is a wholesaler?

A business that buys goods in bulk from producers and sells them in smaller quantities to retailers.

What is a retailer?

A business that sells goods directly to the final consumer, e.g. a shop or supermarket.

What is telesales as a distribution method?

Selling goods or services directly to customers over the telephone.

True or false? Selling direct to the consumer lets a producer keep more of the profit than selling through a retailer.

True. There is no middleman taking a share, and the producer also keeps control of price and image.