Place Flashcards
All 6 cards in this deck
What does 'place' mean in the marketing mix?
How and where the product is distributed so it reaches the customer.
What is a channel of distribution?
The route a product takes from the producer to the final consumer.
What is a wholesaler?
A business that buys goods in bulk from producers and sells them in smaller quantities to retailers.
What is a retailer?
A business that sells goods directly to the final consumer, e.g. a shop or supermarket.
What is telesales as a distribution method?
Selling goods or services directly to customers over the telephone.
True or false? Selling direct to the consumer lets a producer keep more of the profit than selling through a retailer.
True. There is no middleman taking a share, and the producer also keeps control of price and image.