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Business

GCSE · AQA

QuestionsFlashcards

The Purpose & Nature of Businesses
Business Ownership
Setting Business Aims & Objectives
Stakeholders
Business Location
Business Planning
Expanding a Business
- Business Expansion
  11
- Economies & Diseconomies of Scale
  12

Technology
Ethical & Environmental Considerations
The Economic Climate
Globalisation
- How UK Businesses Compete Internationally
  7
- Exchange Rates
  5
Legislation
Competitive Environment
- Operating in Competitive Markets
  6
- Risks & Uncertainty
  9

Production Processes
- Producing Goods & Services
  5
- Efficiency in Production
  6
The Role of Procurement
The Concept of Quality
Good Customer Service
- Customer Service in Business
  6
- ICT & Customer Service
  6

Organisational Structures
- Key Principles of Organisational Structures
  11
- Management & Communication in Different Structures
  9
Recruitment & Selection of Employees
Motivating Employees
Training
- The Importance of Training
  6
- Methods of Training
  8

The Exam Papers
- Paper 1: Influences of Operations & HRM on Business Activity
  7
- Paper 2: Influences of Marketing & Finance on Business Activity
  5
Business Exam Skills
Structuring Your Responses

Promotion: The Promotional Mix Flashcards

All 6 cards in this deck

What is the promotional mix?: The combination of promotional methods a business chooses to use for a product.
What is sales promotion?: Short-term incentives that encourage customers to buy.
e.g. BOGOF offers, money-off coupons, loyalty cards.
What is sponsorship as a promotional method?: Paying to have a business's name or brand linked to an event, team or person to raise brand awareness.
What is a point of sale display?: Promotional material placed where the product is sold, such as a stand or sign near the till, to encourage impulse buying.
Give one benefit of using social media to promote a business.: It is low cost and reaches a large audience quickly, as posts can be shared by customers themselves.
Identify four factors that influence a business's choice of promotional mix.: Finance available (and cost of the method), competitors' actions, the nature of the product or service, and the nature of the market or target market.