Product Flashcards

All 7 cards in this deck

What is a unique selling point (USP)?

A feature that makes a product different from and stand out against competitors' products.

Why is a USP important to a business in a competitive market?

It makes the product stand out from the competition, attracting customers and allowing the business to charge more.

What does it mean to differentiate a product?

To make it clearly different from rivals' products, through design, branding, quality or a USP.

Give one benefit to a business of a strong brand image.

Customers recognise and trust the brand, so they buy repeatedly and may accept a higher price.

State one benefit to a business of developing a new product.

It can attract new customers and increase sales, keeping the business competitive.

True or false? Developing a new product is a low-risk way for a business to increase profit.

False. Research, development and launch cost money, and the product may fail to sell.

What three things should a business consider when designing a new product?

The design (function and appearance), the image it creates, and the needs of the target market.