Product Flashcards
All 7 cards in this deck
What is a unique selling point (USP)?
A feature that makes a product different from and stand out against competitors' products.
Why is a USP important to a business in a competitive market?
It makes the product stand out from the competition, attracting customers and allowing the business to charge more.
What does it mean to differentiate a product?
To make it clearly different from rivals' products, through design, branding, quality or a USP.
Give one benefit to a business of a strong brand image.
Customers recognise and trust the brand, so they buy repeatedly and may accept a higher price.
State one benefit to a business of developing a new product.
It can attract new customers and increase sales, keeping the business competitive.
True or false? Developing a new product is a low-risk way for a business to increase profit.
False. Research, development and launch cost money, and the product may fail to sell.
What three things should a business consider when designing a new product?
The design (function and appearance), the image it creates, and the needs of the target market.