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Business

GCSE · AQA

QuestionsFlashcards

The Purpose & Nature of Businesses
Business Ownership
Setting Business Aims & Objectives
Stakeholders
Business Location
Business Planning
Expanding a Business
- Business Expansion
  11
- Economies & Diseconomies of Scale
  12

Technology
Ethical & Environmental Considerations
The Economic Climate
Globalisation
- How UK Businesses Compete Internationally
  7
- Exchange Rates
  5
Legislation
Competitive Environment
- Operating in Competitive Markets
  6
- Risks & Uncertainty
  9

Production Processes
- Producing Goods & Services
  5
- Efficiency in Production
  6
The Role of Procurement
The Concept of Quality
Good Customer Service
- Customer Service in Business
  6
- ICT & Customer Service
  6

Organisational Structures
- Key Principles of Organisational Structures
  11
- Management & Communication in Different Structures
  9
Recruitment & Selection of Employees
Motivating Employees
Training
- The Importance of Training
  6
- Methods of Training
  8

The Exam Papers
- Paper 1: Influences of Operations & HRM on Business Activity
  7
- Paper 2: Influences of Marketing & Finance on Business Activity
  5
Business Exam Skills
Structuring Your Responses

Promotion Flashcards

All 4 cards in this deck

What is promotion in the marketing mix?: Communicating with customers to make them aware of a product and encourage them to buy it.
State three reasons why a business promotes its products.: To inform or remind customers, to persuade them to buy and increase sales, and to create or change the brand image.
True or false? The only purpose of promotion is to increase sales immediately.: False. Promotion also informs and reminds customers and builds or changes the business's image.
True or false? 'Advertising' and 'promotion' mean the same thing.: False. Advertising is just one method within the promotional mix, alongside PR, sales promotion, sponsorship and others.