The Purpose of Business Activity Flashcards

All 8 cards in this deck

What is a business?

An organisation that produces goods or supplies services to meet the needs and wants of customers.

What is meant by enterprise?

The activity of seeing a chance to make money from a new idea and taking the risk to make it happen, whether by setting up a new business or by developing an existing one.

How can changes in what consumers want lead to new business ideas?

Existing products may no longer meet customer needs, so an entrepreneur spots a new business opportunity in the market.

How can changes in technology lead to new business ideas?

Technology allows new products to be created, and entrepreneurs then look to create demand for the new product.

What are the three parts of the purpose of business activity and enterprise?

Spotting an opportunity, developing an idea for a business, and satisfying the needs of customers.

What does 'spotting an opportunity' mean for an entrepreneur?

Noticing a gap in the market or an unmet customer need that a new product or service could satisfy.

Give one benefit to a business of satisfying its customers' needs.

Customers buy again (repeat custom), so sales and revenue rise.

Give one way an entrepreneur can develop an idea into a business.

Improve the idea by trialling prototypes and gathering customer feedback before launch.