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Business

GCSE · OCR

QuestionsFlashcards

1.1 Business Enterprise & Entrepreneurship
- The Purpose of Business Activity
  8
- The Nature of Enterprise
  11
1.2 Business Planning
- Why Write a Business Plan?
  4
- The Business Plan
  10
1.3 Business Ownership
1.4 Business Aims & Objectives
- Aims & Objectives
  8
- Changing & Differing Objectives
  6
1.5 Stakeholders in Business
- Stakeholders
  9
- Stakeholder Considerations
  12
1.6 Business Growth
- Organic Growth
  6
- External Growth
  12

3.1 The Role of Human Resources
3.2a Organisational Structures
- Different Organisational Structures
  10
- Organisation Charts
  8
3.2b Different Ways of Working
3.3 Communication in Business
3.4 Recruitment & Selection
3.5 Motivation & Retention
3.6 Training & Development
- Training & Development Methods
  15
- The Importance of Training & Development
  13
3.7 Employment Law

4.1 Production Processes
- Methods of Production
  15
- Technology in Production
  10
4.2 Quality of Goods & Services
- Quality
  9
- Methods of Ensuring Quality
  10
4.3 The Sales Process & Customer Service
- The Sales Process
  16
- Customer Service
  11
4.4 Consumer Law
4.5 Business Location
4.6 Working with Suppliers
- Procurement
  9
- Logistics & Supply Decisions
  9

5.1 The Role of Finance
5.2 Sources of Finance
- Financing Business Activity
  14
- Choosing Appropriate Sources of Finance
  24
5.3 Revenue, Costs, Profit & Loss
5.4 Break-Even
- The Importance of Break-Even
  7
- Using Break-Even
  2
5.5 Cash & Cash Flow
- The Importance of Cash
  10
- Cash Flow Forecasting
  15

6.1 Ethical & Environmental Considerations
- Ethical Considerations
  16
- Environmental Considerations
  15
6.2 The Economic Climate
6.3 Globalisation

Promotion: Point of Sale Methods Flashcards

All 9 cards in this deck

What is a loss leader?: Selling a product below cost to attract customers, who then buy other products the business does make a profit on.
What are free samples, as a point-of-sale promotion?: Giving customers a product free, often in a small amount, so they try it and go on to buy it.
Give one drawback of giving free samples as a point-of-sale promotion.: Any one of: giving products away costs money; some customers who try it will not go on to buy.
What is a price reduction as a point-of-sale promotion? Give an example.: Cutting the price for a short time to boost sales, e.g. buy-one-get-one-free, money-off vouchers or seasonal discounts.
Why can't a business rely on price reductions in the long term?: Selling at a discount cuts the profit on each item, and customers may wait for the next price reduction instead of paying full price.
What is a competition as a point-of-sale promotion?: Offering customers the chance to win a prize, usually by buying the product.
Give one advantage to a business of running a prize competition.: It encourages repeat or multiple purchases to gain extra entries.
Give one advantage to a business of using price reductions as a point-of-sale promotion.: It encourages customers to buy, helping to sell off old or excess stock quickly.
What are the two main methods of promotion?: Point of sale promotion and advertising.