7.2 The Impact of Risk & Reward on Business Activity Flashcards

All 8 cards in this deck

Give two activities a business can undertake to minimise risk.

Any two of: preparing a business plan; carrying out market research; training employees; carrying out risk assessments.

Give one risk faced by a business operating in a changing market.

Any one of: increasing competition reducing sales; bad publicity from negative media attention; falling demand as customer tastes change.

True or false? Taking a risk when starting a business guarantees a reward.

False. The business may fail and the entrepreneur may make a financial loss instead.

What is risk in business?

The chance that a business decision will lead to loss or failure, e.g. a new product launch that does not sell.

What is reward in business?

The benefit a business gains from taking a risk, e.g. higher profit, increased sales or a larger market share.

Which parts of a business are affected by a risk the business takes?

All the business functions: marketing, operations, finance and human resources.

True or false? A business decision with a higher level of risk usually offers the chance of a higher reward.

True. So a business must weigh the possible reward against the possible loss before deciding.

Why does borrowing to pay for a decision add to its risk?

The loan must still be repaid even if the decision fails and the hoped-for profit never comes.