Introduction to Market Research Flashcards

All 4 cards in this deck

Give two reasons why a business carries out market research.

Any two of: to find out about demand; to find out about competitors; to understand its target market; to identify market opportunities such as a gap in the market.

What is market research?

The process of collecting information about the market or what customers want that might help a business be more successful and spot gaps in the market.

How does market research reduce the risk faced by an entrepreneur?

It gives evidence that customers want the product before money is spent, so the business is less likely to fail.

True or false? Market research guarantees that a new business idea will succeed.

False. It reduces risk and informs decisions, but data can be unreliable or out of date.