Digital Communication Flashcards

All 9 cards in this deck

What is digital communication in business?

Using electronic technology such as email, websites, online booking and virtual meetings to share information with stakeholders.

How can customer reviews on social media affect a business?

Good reviews are shared and attract new customers; a single incorrect bad review can damage the business's reputation.

Give one benefit to a business of holding meetings online using digital communication.

It removes the geographical barrier of getting everyone in the same place, saving travel time and cost.

Give one drawback of holding meetings online using digital communication.

Any one of: technical problems such as a poor connection can disrupt the meeting; it is less personal, so it is harder to build relationships; a physical product cannot be inspected or tested.

How does digital communication help a small business reach customers beyond its local area?

A website and social media let it reach and sell to customers anywhere in the world quickly and cheaply.

How has digital communication affected competition between businesses?

It has increased competition, because customers can easily compare products and prices online and buy from sellers in other areas and countries.

How has digital communication changed the way people work?

It has made working from home and working whilst mobile possible, as staff can keep in contact by email, phone and video calls.

Give one way digital communication has affected a business's employees.

Any one of: some jobs have been lost as tasks are automated; staff need retraining in digital skills; staff can be monitored more closely; recruitment and interviews can take place online.

How does digital communication affect workers' productivity?

Information is sent, stored and processed faster, so each worker produces more, which lowers the cost of production.