Changing & Differing Objectives Flashcards

All 6 cards in this deck

Give three reasons a business's aims and objectives may change as it evolves.

Any three of: the business grows from a start-up into an established firm; new legislation; changes in the economy; new technology; more competition; poor performance; changing environmental expectations.

How can increased competition in a market change a business's aims?

Aims may shift from growth towards survival.

How can technology change a business's aims and objectives?

New technology can prompt aims to create new innovative products or services, e.g. selling online or using new payment systems.

How can poor performance change a business's aims and objectives?

It may lead to new aims focused on improving sales, revenue, profit or productivity.

Give two reasons why aims and objectives differ between businesses.

Any two of: their size (e.g. a new business aims to survive, an established one aims for profit or growth); the level of competition; the owner's personal reasons for running the business.

Give one reason a growing business may stop aiming for growth.

It may be as big as the owner can control well; growing further could weaken control and customer service, so it aims to keep or improve profit instead.