Promotion: Advertising Flashcards

All 15 cards in this deck

What is social media as a method of promotion?

Using sites and apps where users share content to promote a product, e.g. posts that followers share, reaching many people quickly at low cost.

Give one drawback of social media as a method of promotion.

Any one of: bad reviews or errors can reach a large audience very fast; someone must keep checking and answering posts, which takes staff time and money.

Give one benefit of advertising in a specialist magazine rather than a newspaper.

Any one of: it reaches readers who share a particular interest, so it targets the right market; readers keep magazines, so the advert may be seen more than once.

What is advertising as a method of promotion?

Paid-for communication, such as TV, print or online adverts, used to inform and persuade customers to buy.

Give one drawback of advertising as a method of promotion.

Any one of: it can be expensive; it is hard to measure how many extra sales it brings.

What is targeted advertising online?

Using customers' online data and profiles to show adverts only to chosen market segments.

Give one advantage to a business of advertising on television.

Moving images can be used to demonstrate the product.

Give one advantage to a business of advertising on radio.

Stations can be chosen to target a specific audience or geographical area.

Give one advantage to a business of advertising on its own website.

The advert is easy and cheap to update.

Give one advantage to a business of advertising in print media such as a national newspaper.

It has a large readership, so many people across the country see it.

Give two factors a business considers when choosing advertising media.

Any two of: the cost and its budget; where its target market will see the adverts; whether it is a single advert or part of a campaign.

Give one drawback of television advertising.

It is very expensive to make and show, so usually only large businesses can afford it.

Give one drawback of radio advertising.

Listeners cannot see the product, which matters if its look is a selling point.

Give one advantage of advertising with leaflets.

They are cheap to produce and can be delivered or left where the target market will see them.

Why might social media be a poor choice for advertising to elderly customers?

Older people are less likely to use social media, so many of the target market would not see the adverts.