7.1 Interdependence of Business Functions Flashcards
All 7 cards in this deck
What is meant by interdependence of business functions?
The reliance of business functions on each other to carry out their responsibilities and enable the business to operate effectively.
How does a successful advertising campaign by marketing affect the operations function?
Operations must increase output to meet the extra demand.
Give two marketing changes that would affect the operations function.
Any two of: a new advertising campaign; a price change; a new product; entering a new market; a new selling method (e.g. online).
What does the marketing function need from the finance function before planning a campaign?
A budget: marketing must plan campaigns within the budget that finance sets and monitors.
True or false? A major decision such as launching a new product can be taken by the marketing function alone.
False. Marketing, operations, finance and human resources must all work together, and failure in any one can damage the launch.
How might introducing new technology in operations affect human resources?
Fewer workers may be needed, or staff with new skills may have to be recruited or trained.
How could cutting costs with cheaper raw materials affect marketing?
Product quality may fall, so sales may fall, reducing revenue and possibly cancelling out the cost saving.