2.1 The Role of Marketing Flashcards
All 6 cards in this deck
Give one reason why it is important for a business to identify and satisfy customer needs.
Any one of: to provide a product or service that customers will buy; to increase sales; to select the correct marketing mix; to avoid costly mistakes; to be competitive.
Give two reasons why a business promotes its products.
Any two of: to inform or remind customers about the product; to create or increase sales; to create or change the image of the product; to persuade customers to buy the product.
How can failing to understand customer needs threaten a small business's survival?
Customers buy from competitors instead, so sales and revenue fall and the business may not cover its costs.
What is marketing?
The process of identifying and understanding customers, informing them about products and encouraging them to buy, in order to increase sales.
Why is it important for a business to inform customers about its products?
Customers cannot buy a product they do not know exists, so informing them creates awareness and interest.
Give one benefit to a business of increasing its sales.
Higher revenue, which can lead to higher profit.